Gummy Case Study

Consumers Are Pill-Fatigued and Looking For New Supplement Formats Including Gummies

In the U.S., the gummy format grew a whopping 44% in 2020, making it the fastest-growing format in vitamins, minerals, and supplements according to SPINS data*.

The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Given consumers’ strong interest in digestive health, there is ample opportunity for prebiotic gummy innovation.



Consumers turn to the gummy format for taste and convenience. Unfortunately, many prebiotic fibers require 5g or more to promote the growth of good bacteria.


Our Arrabina® prebiotic dietary fiber makes it easy to add gut health benefits to gummies –– without adding a
large serving size. A low serving size of only 3 gummies made with our Arrabina® prebiotic dietary fiber is clinically proven to promote the growth of bifidobacteria in the gut.