CHECK OUT OUR MEDIA MENTION IN WHOLEFOODS MAGAZINE
By: WholeFoods Magazine Staff
27-November-2024
DSHEA @30, GLP-1 science, women’s wellness and SO much more. This year’s October event delivered all the treats and zero tricks. Check out the education, insights, awards and more!
“In January 2024, COMET shared its trend report Top 10 Biotics Opportunities for 2024. At the top of the list: was a trend that was dominating SSW: Offering an Ozempic Alternative. COMET stressed that product marketers should recognize that while “today’s consumers are enamored with the dramatic weight loss effects of Ozempic (and similar) drugs available, prebiotic fibers can also plug into the conversation with improved insulin responses and appetite regulation.” There are opportunities to capitalize on the buzzworthy Ozempic effect with natural products. And the SSW, COMET discussed its upcycled Arrabina (prebiotic fiber blends) as a superior for food and beverage formulations. Arrabina is gluten-free wheat fiber extract that contains a natural blend of prebiotics including arabinoxylans, lignin and polyphenols. It is an FDA-recognized dietary fiber with clinically proven metabolic health benefits and exceptional tolerability, even at four or more servings daily, the company says. Following the show, COMET shared the news that Arrabina prebiotic dietary fibers is now NutraStrong Prebiotic Verified.”
