Sustainability has shifted from a nice-to-have to a consumer expectation. But how can shoppers know their choices are actually driving change? As demand for planet-friendly products grows, third-party certifications like Upcycled Certified™ offer the transparency and trust today’s consumers expect.
RAISING THE BAR FOR SUSTAINABILITY
In a world full of sustainability claims, third-party verification is what separates feel-good marketing from measurable impact. Certifications like Upcycled Certified™ provide tangible proof that meaningful processes and results are happening. When consumers see the mark, they know it’s more than slapped-on messaging or greenwashing; it’s accountability in action.
WHY IT MATTERS
Verified Sustainability: A third-party certification that proves real environmental impact
Consumer Trust: demonstrates integrity and resonates with values-driven shoppers
Planet-Forward Nutrition: Transforms overlooked crops into valuable ingredients
MEETING THE MOMENT
As shoppers become more intentional, they’re seeking products that align with both personal health goals and environmental values. Upcycled ingredients meet this moment—offering a tangible way to reduce environmental impact through everyday choices.
For brands, the opportunity is clear: upcycled ingredients combine sustainability and innovation, adding meaningful value to product formulations. The Upcycled Certified™ mark helps products stand out on shelf while signaling a clear commitment to sustainability.
SUSTAINABILITY AT
OUR CORE
At COMET, we’re committed to creating high-quality ingredients with purpose. That’s why we’re proud that Arrabina® is Upcycled Certified™—made from wheat crops that would otherwise go unused, transforming untapped nutrition into premium gut health ingredients.
We are proud to be members of the Upcycled Foods Association and support the organization’s development of transparent third-party validation of product sustainability claims. The Upcycled Foods Association’s rigorous standards allow manufacturers and consumers to be confident in products’ ability to combat food waste.
The certification allows our customers to display the Upcycled Certified™ mark on packaging when their product formulation contains at least 10% Arrabina.
Ready to create something good for people and the planet? Request a sample of Arrabina here to experience the power of upcycled nutrition.