CHECK OUT OUR MEDIA MENTION IN FOOD INFOTECH
By: Piyush Yadav
2-November-2024
Givaudan has announced an agreement with food ingredients company, COMET, to become an authorized distributor of its natural, gut-friendly fiber offering with natural, upcycled fiber Arrabina. Arrabina is a gluten-free wheat fiber extract, with a naturally diverse and unique composition. Unlike other isolated fibers, Arrabina is a unique mix of prebiotics found in nature, including arabinoxylan and lignin, and is abundant in polyphenols. This dietary fiber is shown to have a microbiome-modulating effect and exceptional tolerability, even at three servings daily.
Consumers are increasingly becoming aware of the role of the gut in their well-being. 72% of consumers say that digestive health is an important aspect of their overall health. But 90% – or 300 million Americans – fall short of the fiber consumption needed, leading to increased demand for innovative nutraceutical and food and beverage products.
“We are delighted to collaborate with COMET and offer its unique, natural fiber that is sustainably sourced. We selected COMET’s Arrabina as it allows our customers to enhance the nutritional value of their products and deliver innovative food experiences with gut health benefits.”
Timothee Olagne, Health and Nutrition Category, Director, Givaudan
“As we enter into our second year of full-scale production, we are excited to collaborate with Givaudan to expand our market reach for Arrabina.”
Loula Merkel, CEO, COMET
Arrabina is stable, making it a suitable ingredient for a variety of applications. Givaudan Gut-Friendly sustainable fiber is upcycled certified, has a low carbon footprint, and also uses renewable energy for production. The new ingredient complements Givaudan’s oat prebiotic fiber, OatWell, providing a portfolio of fiber ingredients to address the growing consumer demand for gut health solutions. Arrabina is an upcycled wheat fiber extract containing a mix of arabinoxylan, oligosaccharides, and medium-chain polysaccharides. Gluten-free wheat fiber extract refers to wheat that has been processed to allow this food to meet the Food and Drug Administration (FDA) requirements for gluten-free foods.
Givaudan is a global leader in Fragrance and Beauty and Taste and Wellbeing. We celebrate the beauty of the human experience by creating happier, healthier lives with a love for nature. Together with our customers, we deliver food experiences, and craft-inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2023, Givaudan employed 16,260 people worldwide and achieved CHF 6.9 billion in sales with a free cash flow of 13.3%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature.
