For brands innovating in the gluten-free space, trust and transparency are essential. Gluten-free consumers expect clarity around ingredients, manufacturing processes, and testing standards. That’s why we’re proud to announce that Arrabina® is now officially NSF Certified Gluten-Free™.
This certification confirms that Arrabina adheres to the strictest industry gluten-free standards, containing less than 15 ppm of gluten, and that our manufacturing facility has undergone audits and inspections to ensure that no cross-contamination from gluten-containing ingredients can occur.
How Can Arrabina® Be Gluten-Free if it Comes from Wheat?
While Arrabina is derived from upcycled wheat, it’s extracted specifically from wheat stalks, not the grain. Gluten is a protein found in the wheat kernel, not in the stalk. The stalk contains a naturally diverse matrix of plant fibers that support the microbiome—but no gluten.
Through our gentle extraction process, we preserve these beneficial fibers while ensuring that the final ingredient is safely gluten-free.
Do Consumers Understand “Gluten-Free Wheat” Labeling?
To better understand how consumers perceive Arrabina® Gluten-Free Wheat labeling, we recently conducted a third-party survey. Results show that the vast majority of respondents do not find gluten-free wheat labeling confusing, and even among gluten-free dieters, purchase intent for Arrabina is high.
These results emphasize that when given clear communication and transparency, consumers respond with confidence, not concern.
What This Means for Product Developers
Taken together, our NSF certification and consumer insights paint a clear picture: Arrabina® is a trusted ingredient choice for gluten-free product development.
Brands can confidently incorporate Arrabina into snacks, beverages, bakery items, supplements, and more—meeting the needs of gluten-free dieters while adding meaningful functional benefits.
Whether you’re targeting gut health or blood glucose support, Arrabina offers a unique opportunity to differentiate your product lineup.
LET'S TALK
If you’d like a deeper dive into our consumer insights—or want to explore formulation opportunities with Arrabina—our team would love to connect.