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12-November-2025 | Jeff Gelski
“Tri-biotic” beverages, protein from various sources, and ingredients for sleep or focus were found on the exposition floor at SupplySide Global in Las Vegas held Oct. 28-30. The term “GLP-1 friendly” was heard quite often as well.
While soft drinks such as Poppi have introduced consumers to prebiotic fiber in beverages, ingredient suppliers at the show promoted other functional benefits in beverages.
ADM, for example, featured a “tri-biotic” soft drink that contained prebiotics, probiotics and postbiotics. The 3.75 grams of prebiotic fiber and 1 billion colony forming units (CFUs) came from a probiotic strain that supports digestion and immune function, according to the company.
The Chicago-based company also sampled a ready-to-drink protein beverage containing 30 grams of protein to help consumers retain muscle mass, which users of GLP-1 medications may struggle to do. The protein was sourced from soy, pea and dairy, and it had a protein digestibly corrected amino acid score (PDCAAS) of 1.0, the highest score possible.
A “tri-biotic” mocktail from Kerry contained 9 grams of chicory root fiber, 5 billion CFUs of probiotics to help mitigate common gastrointestinal effects and improve quality of life for GLP-1 users, according to Kerry.
Comet Bio and Puris partnered to develop a protein drink. ClearP hydrolyzed pea protein from Puris contributed 10 grams fiber, and Arrabina prebiotic fiber from Comet Bio contributed 3 grams of fiber.
Protein in beverages and snacks
Arla Foods Ingredients sampled a soft drink that contained 10 grams of protein that featured a whey-derived beta-lactoglobulin. The ingredient is high in leucine to support muscle maintenance and growth, according to the company. The drink is intended to appeal to GLP-1 medication users as it helps to correct muscle mass loss, said Clara Komischke-Konnerup, sales developer – North America for Arla. A protein shot from Arla contained 20 grams of protein.
Visitors to Roquette’s booth could sample a soft drink with 10 grams of soluble corn fiber and a protein chip with 11 grams of fava bean protein per serving.
FrieslandCampina Ingredients featured caseinates in a ready-to-drink beverage that benefits satiety, muscle strength and sustained energy, said Sophie Zillinger Molenaar, global marketing execution lead. The caseinates, through a slow release of amino acids, support muscle protein synthesis, making it GLP-1 friendly, she said.
All forms of protein are selling well, said Dan Force, vice president of innovative products for Prinova. Dairy proteins and animal proteins are outpacing vegan proteins, but price increases for beef might change that scenario, he said.
Katherine Neshek, commercial product manager at Prinova, said protein is showing up in various product categories, including ice cream, cereal, snacks and chips. Prinova at SupplySide featured a raspberry lemon cake with 11 grams of protein sourced from pumpkin seeds and peas along with pumpkin spice bites with 16 grams of protein per bite sourced from pumpkin seed, milk and eggs.
Cognition in the corners
Ingredients with cognition benefits were found at several booths.
Givaudan promoted a ginseng extract that was part of a Michigan State University study on race car drivers. Researchers studied mental fatigue and physical fatigue over a two-week period among 42 drivers at Indianapolis-based PitFit, Inc., a training facility for professional race car drivers. The study was published Sept. 9 in Frontiers in Sports and Active Living.
Jim Leo, chief executive officer of PitFit, said that in the study drivers might bicycle or spend time in the heat before racing a lap on the track. The study found racers who took the ginseng extract improved their times by 27% when turning corners and by 3 seconds in fastest lap times. Leo said improving by one-tenth of a second on every corner adds up. In a questionnaire, 94% of the drivers said the extract enhanced their focus and 91% said they perceived the effects faster than other products they have tried in the past.ThreoTech LLC launched in April of 2024. The company was created to represent the Magtein ingredient, which previously was part of AIDP, said Laurentia Guesman, director of brand management at ThreoTech. The ingredient breaks through a blood-brain barrier to become bioavailable in the brain, she said. Benefits may come in cognition, sleep and hand-to-eye coordination.