Dietary Supplement Powder Now Contains Arrabina®
COMET is proud to support Earth’s Creation Greens & Reds SuperFood + Brain Boost powder, now featuring Arrabina® prebiotic fiber in its “Digestive Reset Blend.”
Earth’s Creation Greens & Reds SuperFood + Brain Boost; subset of Ingredients panel
Working with Earth’s Creation R&D team was a rewarding experience for COMET. The Greens & Reds Superfood blend is an excellent application of the advantages of Arrabina®. It lends enhanced fiber diversity, improved functionality and greater digestive comfort.
COMET’s VP of Sales, Bob Turner elaborates that, “Arrabina® has a low viscosity, neutral mouthfeel and is effective at a low dose. This makes it versatile enough for any dietary supplement powder. It is also a logical way to minimize the impact of other fiber ingredients that may cause GI upset amongst consumers who may be sensitive.”
Arrabina® is a wheat fiber extract naturally rich in arabinoxylan, XOS, beta-glucan, lignin and polyphenols. Compared to other commonly used prebiotic fibers, Arrabina® is better suited to support gut health without causing discomfort. (Read: Wheat fiber extract outperforms inulin as a superior prebiotic fiber.)
How Does it Work?
Through Arrabina®’s gentle steam extraction processing, the original structure of wheat straw fiber is left intact. This results in a diverse fiber composition, leading to production of a wider range of beneficial short-chain fatty acids (SCFA) and thereby better proliferation of the healthy flora within the gut microbiome. Additionally, science shows that arabinoxylan can produce desired benefits at a low dose with less gas production and abdominal bloating than other commonly sourced prebiotic fibers.
Read more on the Science seen through comprehensive testing and trial of Arrabina®.
A Better Blend
With the implementation of Arrabina® into Earth’s Creation ingredient profile, Sales Representatives are excited to speak about its digestive health benefits. Christian Passwaters, Earth’s Creation’s Sales Representative suggests, “We prioritize offering customers the most advanced and scientifically supported ingredients to enhance our products. We know that consumers are particularly keen on supporting the gut microbiome for their overall wellbeing, and this new and improved prebiotic fiber diversity in our greens powder can help them accomplish that.”
When Arrabina® is used in eligible quantities, all COMET customers are expedited to use clinical, sustainability and content claims, enhancing their product positioning and marketing efforts.
Request a sample and see how nature’s best prebiotic dietary fiber can help re-invigorate the gut health potential of your product.
