CHECK OUT THE FULL ARTICLE IN NUTRITION INSIGHT
15-October-2025 | William Nichols
Innova Market Insights unveils its Top Ten Food & Beverage (F&B) Trends, and this year, gut health is topping the charts as the number one trend for 2026. The trend, Gut Health Hub, reveals that a majority of global consumers, 59%, are increasingly choosing functional ingredients — such as probiotics and prebiotics — to support both physical and mental health and see gut health as a path to holistic wellness.
Accordingly, Innova Market Insights’ data suggests that the market is seeing a surge in product launches targeting gut health. While supplements still dominate new launches with digestive health claims, other categories are catching up, with items like soups being formulated and marketed for digestive support and overall gut wellness.
Nutrition Insight explores the top ten holistic gut-health science and innovations stories for the year so far.
Vitafoods Asia 2025 live: Beneo exhibits Orafti Inulin chicory root fiber for Asian snacking
At Vitafoods Asia 2025 in Bangkok, Thailand, Beneo showcased Orafti Inulin chicory root fiber, highlighting its versatility in regional snack applications such as flavored prebiotic water, “brookies,” and tea gummies. Beneo’s CEO, Olivier Roques, spoke with us about how the company’s Orafti Inulin is scientifically validated as a prebiotic and promotes Bifidobacteria growth. He also noted that Thailand’s Center for Nutrition Assessment and Health Claims formally approved its prebiotic claims after collaborating with Beneo’s scientific and regulatory team. He emphasized that the ingredient meets regional flavor preferences and wellness trends, addressing Southeast Asian consumers’ growing focus on digestive health and functional nutrition. Earlier this year, at IFT First in Chicago, US, we also talked with Comet Bio about its upcycled gut health-boosting prebiotic fiber.