GUT HEALTH GOES MAINSTREAM
The spotlight on gut health is growing, and prebiotics are stepping into center stage. As more consumers prioritize wellness from the inside out, prebiotics are emerging as essential players in the functional food and beverage space. This growing focus is driving innovation across the aisle, with brands racing to deliver gut-friendly products that support overall health. In fact, 77% of health-conscious consumers now consider gut health to be a key benefit¹, signaling a major shift in what shoppers are looking for, and what formulators need to deliver.
Prebiotic fiber isn’t just trending, it’s transforming product innovation across categories.
“Prebiotic”
is the fastest-growing functional claim for the bar category (up +300% over last year)²
141%
growth in demand for carbonated soft drinks with digestive health claims³
Fiber Ranks 2nd
on the list of desired nutrients that respondents are trying to consume at 61%, closely trailing protein at 67%⁴
Meet Consumer Demand with Arrabina® L
As interest in gut health continues to rise, brands need ingredients that deliver on functionality, flexibility, and consumer trust. That’s where Arrabina L comes in. Our newest prebiotic fiber sets a new standard—supporting better nutrition labels and sustainability claims without compromising on taste, texture, or performance.
Why You’ll Love Arrabina® L
GI & Metabolic Health Benefits: On-trend claims backed by a body of clinical research⁵
Gentle on the Gut: Enjoy 5 servings a day without fear of GI discomfort or bloating⁶
Formulation Friendly: Light color, low inclusion level, highly soluble, heat & acid stable
Sustainable: Upcycled Certified™ & low carbon footprint
Arrabina® L Delivers
Arrabina L isn’t just another prebiotic fiber, it’s a wheat fiber extract with a unique composition and powerful functional advantages. Naturally rich in arabinoxylan, Arrabina L offers a proprietary structure that supports its wide-ranging health benefits and formulation flexibility. This scientifically backed ingredient delivers clinically proven results at just 3.6 grams per serving and is easy to incorporate into a variety of application formats. Its natural diversity and stability make it a standout choice for brands looking to add meaningful health benefits without sacrificing product performance. Backed by certifications like Upcycled Certified™, FODMAP Friendly, and NutraStrong Prebiotic Verified™, Arrabina L helps brands meet growing demands for quality and transparency.
Formulate with confidence. Request your sample of Arrabina L here and explore the prebiotic fiber that delivers on every front.
References:
AYTM Online Survey; n=800 US Adults 18+ Census Representative
Mintel GNPD, March 2024
Nielsen Revenue Growth 2022-2023
2023 IFIC Food and Health Survey
Damen, et.al., 2012; Chen, et.al., 2021; Walton et al. 2012; Windey et al., 2015, François et al., 2014, Maki et al., 2012, Collins et al., 2023
Oliver Chen, Traci Blonquist, Kristen Sanoshy, Kathleen Kelley, Eunice Mah, The Effect of Arabinoxylan on Gastrointestinal Tolerance in Generally Healthy Adults: A Randomized, Placebo-Controlled, Crossover Study, >, Volume 5, Issue Supplement_2, June 2021, Page 304.
