13-May-2025
Have you noticed that fiber is having a major moment? Explaining the multitude of factors causing the sharp increase in prebiotic fiber awareness and interest would take longer than the allowable video length, but let’s focus on how the “Age of Ozempic” brings all the brands to the market. But “I can teach you” without having to charge…that not all dietary fiber is equal. And typically, when every functional CPG brand is rushing towards an explosive market…details matter! So, when around 85% of GLP-1 users reportedly experience GI distress…you’d hate to create an unintended gut bomb by packing your product with the wrong prebiotic fiber source. But that’s why COMET introduced Arrabina, a completely different fiber than anything else on the market. Arrabina is a patented product that brings the benefits of arabinoxylan, a naturally complex fiber that’s in whole grains…and that’s easy on the gut. According to the foodtech company, Arrabina has diverse functional CPG applications because it has full solubility, neutral mouthfeel, and stability at high acid and heat conditions. If only we realized earlier that selling fiber didn’t need to be so scary…
