17-April-2026
Is soda actually becoming…healthy? For over a century, soda was the “villain” of the American diet…full of sugar, bubbles, and empty calories. But something weird is happening in the beverage aisle. We are witnessing the “Great Soda U-Turn.” In this video, Joshua Schall dives deep into the fascinating history of the biggest carbonated soft drink (CSD) brands and how they started as medicinal tonics in 19th-century pharmacies. From Coca-Cola’s origins as a “brain tonic” to the reason Pepsi is named after a digestive ailment, I’ll explore how the beverage category is going back to its roots to save itself.
Is fiber the next protein? Would you ditch your Diet Coke for a prebiotic version, or is the “modern soda” trend just another placebo effect? Are we heading toward a future where every soda is a “refreshment with benefits”?